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Understanding power to make choices. Power to Choose is a powerful tool that allows you to choose your own path. The new program has been confusing for many. While there are some differences between the program and Texas Electricity Ratings (the Texas Electricity Ratings), they work in the same way. For more information, see our guide. Each step will be described by our guide. Then you will compare the results against your energy usage to identify the most effective option for your requirements. Texas's competitive power market offers many choices and low prices to consumers. For reliable service, the market requires competition. This helps keep costs down and ensures that prices are low. In a deregulated marketplace, however, businesses must offer incentives to generate additional capacity. Although the Association of Electric Companies of Texas recognizes that this trend is occurring, they deny that deregulated markets are more advantageous. Although they recognize that energy markets have become increasingly competitive, deregulation has made them more attractive. The authors also acknowledged that customers will have the ability to compare companies using comparison websites. This allows them to choose based on their price or other criteria. It is important to know the electricity rates for Texas. The Texas winter storm of February 2021 is an example of how rates can differ so significantly. Some parts of the state saw rates rise to $9/kWh. These rates were well over the average rate of 12 cents per unit in the state. Fixed-rate plans are best to avoid sudden price increases. You will enjoy a steady price throughout the term of your contract.